Case Study

Every decade or so, a new technology comes and sweeps the world on its feet; Amazon Alexa is one of them, and when you can get the world’s biggest star on it, there can’t be a better opportunity to build awesome Alexa Skills that appeal to a whole nation.

We are talking about none other than Shah Rukh Khan, who’s the biggest super star in the world. And it is the job of the leaders to push the category forward by embracing innovations.

Shah Rukh Khan is the world biggest star!

Red Chillies Entertainment has been pushing the limits of not just entertainment and movie making but also how it is marketed; developing this first of its kind Alexa Skill comes as testament to its commitment in the keeping up with technology and pushing the limits of innovation to entertain and enthuse audience.Agrahyah Technologies is excited to be the agency partner to design and develop the official Alexa Skill for ZERO movie named “ZERO Movie” that’s available on Alexa Skills store.

When we got this opportunity to work with Amazon’s Alexa team and Red Chillies Entertainment, we jumped right into it. For fans to enjoy Bauua’s dialogues, jokes and shayaris from ZERO movie on their Alexa, they just have to ask “Alexa, open zero movie” and let the magic of SRK’s voice take over!

Here’s how it sounds

The Alexa Skill named “Bauua from Zero” has been developed withreal voice of Shah Rukh Khan. Fans can also visit Alexa Skill store to enable it http://bit.ly/zeroalexa

Talking about Agrahyah’s efforts to develop this Alexa Skill,Dilip R.S. Country Manager for Alexa said “Customers love interacting with Alexa and find her useful to run their household. With entertainment being a popular use case, Bauua’s shaiyaris and jokes will add to the fun. It is not required for developers to have any prior knowledge of voice interfaces to make an Alexa skill. The freely-available Alexa Skills Kit makes it fast and easy for brands and developers to leverage Amazon’s knowledge and pioneering work in the field of voice design to make their own skills.”

Red Chillies Entertainment is going the distance by even having a social media contest to enthuse people to talk to Bauua Singh.

ETRise recognises Agrahyah Technologies as one of India’s Most Innovative MSMEs

Bauua Singh is the lead character, played by Shah Rukh Khan, in the upcoming film ZERO that releases in cinemas on 21st December. The story revolves around a vertically challenged man, and his journey to complete his ‘incompleteness’ and broaden his horizons to find a purpose he never knew he had.

For us at Agrahyah, as we wish team ZERO to have a rocking box office collection, it is just Day One for us as we get started with a beloved superstar of Bollywood.

Do check out all our work on voice at https://www.agrahyah.com/