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Tapping local frequency

Sreeraman Thiagarajan, co-founder, Agrahyah Technologies, which runs Aawaz.com, says the platform now hosts content in Marathi and Urdu, in addition to Hindi. He says listeners of podcasts in English prefer to use the medium to learn new things and upskill; listeners of content in regional languages, however, seek out fictional content that is entertaining in nature.

As podcasts grow beyond English-speaking metro listeners, brands target niche regional audiences

With the proliferation of podcasts in various Indian languages, the perception that the audio medium caters only to the English-knowing and -speaking metro audiences is fast changing. Increasingly, people in tier 2 and tier 3 regions are tuning into podcast platforms to listen to content in their preferred languages. This has provided a huge opportunity to brands as it helps them reach out to a niche podcast-listening audience.

Aawaz.com and Fever FM come together to create Live Audio Expereicnes

aawaz.com and HT Media Ltd’s Fever FM are coming together to create a series of live, interactive audio experiences on #aawazLive, a feature inside aawaz for real-time interactions. Starting May 22nd, listeners can interact live with popular Fever FM RJs including Vaibhav and Raghu Raftaar, among others. Listeners can also ask questions, share comments, express with emojis during the live audio show conducted in Hindi. Visit bit.ly/fevergameshow in your mobile browser to begin.

Indian audio platform aawaz.com launches first home-grown digital live audio platform

India’s largest spoken-word audio and podcast network aawaz.com has entered in the live audio space with the launch of #aawazLive. The real-time, live audio chat feature will be available on the aawaz.com platform, offering professionally generated content. The company has partnered with FM stations, publishers, news & media companies to bring high quality, live and interactive audio experience to its growing listener base.

Pandemic effect: Audio seeing high adoption rate that OTT platforms saw a few years ago

Confined to home, and tired of watching reruns on video-streaming platforms and Zoom meetings? Plug in the headphones, scroll down the podcast lists on the likes of Spotify, Audible, Gaana or select one from your telecom network's app. Choose 'Horror Stories' and a man's calm voice talks just to you on what he experienced while driving down a desolate road... Over the last year or so, the pandemic has got India hooked onto the audio medium

Is Voice The New Touch on Smartphones? Voice-Based Audio Streaming Apps Take Centre stage On User-Generated Platforms

Spare a minute as you sip some coffee and think about it. A notification message on your phone catches your attention among the lockdown-related news and you reach out for your phone. What pops up on the screen? It’s an invite. Invite to join the audio streaming app - Clubhouse.

The Economic Times announces,‘The Morning Brief’ Podcast

India’s leading business daily The Economic Times is delighted to announce its business news podcast, The Morning Brief, createdinpartnership with aawaz.com. The Economic Times, India’s largest brand of business news and information, has forayed into podcasts with the launch of ‘The Morning Brief’.

The Economic Times announces,‘The Morning Brief’ Podcast. Collaborates with aawaz.com

India’s leading business daily The Economic Times is delighted to announce its business news podcast, The Morning Brief, createdinpartnership with aawaz.com. The Economic Times, India’s largest brand of business news and information, has forayed into podcasts with the launch of ‘The Morning Brief’.

Catch the news, learn a new skill or simply have fun listening to a podcast

If you think you know nothing about the world of podcasts, you may stand corrected. You may have heard many unwittingly and, in fact, Mann Ki Baat is the most popular in India, the world’s third-largest podcast-listening market, after China and the US. Podcast listening is growing in the country, and whether you're driving, cooking, exercising, or doing household chores, with podcasts there’s an opportunity to use that time to listen to a riveting story, catch up on the news, get in a laugh, or learn something new. The year 2020 has been remarkable for podcasts. ...

Coronavirus impact | Indians lapping up podcasts, platforms witness rise in listenership

In January and February, the monthly listens were recorded at 3.5 million and 3.7 million respectively and this went up to 6.9 million by March 31, Umesh Barve, Head of India Partnerships (Content and Distribution) at Audioboom, told Moneycontrol. Sreeraman Thiagarajan, co-founder, aawaz.com, also said that there has been increase in consumption on his platform.

Podcasts find their voice during Covid-19 pandemic

Indians, stuck at home due to the lockdown induced by the Covid-19 pandemic, are turning to podcasts to keep themselves entertained as they go about their daily chores, giving a boost to the fledgling industry. Downloads on podcast platforms including Aawaaz.com, IVM, Audioboom, Hubhopper, and Ep.Log have jumped 8-30% over the last two weeks.

Aawaz app launches English edition of audio originals and podcasts, iOS edition coming soon

Aawaz.com, said to be India's largest podcast and spoken-word audio, on-demand service with 100% original content, has recently launched its English edition. Live since January 2019 with over 500 hours of Hindi audio programming, the audio network has now expanded to Original Audio in English. Existing users of the Aawaz app can now listen to both English and Hindi music by simply choosing their preference within the app or on the website.

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Students publish 1,500 skills with Alexa influencer plan

According to the company, Agrahyah Technologies, India''s voice agency based in Mumbai started in 2017, the same year as Alexa''s India launch. With many successful skills launches, including Red Chillies Entertainment for the movie ''Zero'', Agrahyah''s skills today are among the top rated skills on Amazon Alexa Skills store in India, the company said.

Students publish over 1500 Alexa Skills with Alexa Student Influencer Programme

Agrahyah Technologies, India’s first voice agency based in Mumbai started in 2017, the same year as Alexa’s India launch. With many successful skills launches including Red Chillies Entertainment for the movie Zero, Agrahyah’s Skills today are among the top rated Skills on Amazon Alexa Skills store in India.

Students publish over 1500 Alexa Skills with Alexa Student Influencer Programme

Agrahyah Technologies, India’s first voice agency based in Mumbai started in 2017, the same year as Alexa’s India launch. With many successful skills launches including Red Chillies Entertainment for the movie Zero, Agrahyah’s Skills today are among the top rated Skills on Amazon Alexa Skills store in India.

Hindi podcast platform aawaz launches English edition audio originals

India’s podcast market is getting increasingly competitive with entry of new players as well as expansion plans of the existing ones. one of the largest podcasting players in the Hindi space, aawaz.com, has now announced the launch of its English edition.

Indian podcast service Aawaz.com launches English edition

"Our vision of creating products ground up to be relevant to Indian audience doesn't stop at regional languages. We see Indian English as a unique language and launching the aawaz english edition is to offer a differentiated experience to our listeners who currently have limited source of audio content created originally for Indian ethos and values,” said Sreeraman Thiagarajan, co-founder, Aawaz.com.

Hindi podcast platform aawaz launches English edition audio originals

one of the largest podcasting players in the Hindi space, aawaz.com, has now announced the launch of its English edition. aawaz is India's largest podcast and spoken-word audio on-demand.

Agencies invest in 'Voice Verticals'

Sreeraman Thiagarajan, co-founder, Agrahyah Technologies is of the opinion that Voice can only enhance the already established communication system between brands and consumers. "Ten years ago, brands were building applications for mobiles.

Tata Mutual Fund COLLABORATES WITH AAWAZ.COM

Ishq Bhi, Risk Bhi, the light-hearted drama has been made keeping in mind users who come from non-metro cities who often are not the target of investor education programs but who today constitute a significant chunk of participants in the equity markets.

If you’re scouting for Hindi podcasts, this is your best bet.

The brainchild of Mumbai-based startup Agrahyah Technologies, Aawaz.com is one of India’s first audio-on-demand platforms. It houses more than 300 hours of original audio programming in Hindi, including devotional chants and bhajans, celebrity interviews, stand-up comedy, health and wellness shows, historical and mythological stories, and more.

Voice Versa!

On the software side of things, there are companies like Agrahyah Technologies that voice-enables companies that already have non-voice websites or apps. From car comparisons to mutual fund plans, this Indian company has voice-enabled over 100 brands and hopes to grow massively in the coming months.

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Hear, Hear!

While the podcast audience is primarily young people living in metros, it has also begun moving beyond them. Hindi podcast platform aawaz.com found that while the bulk of its listeners (52 per cent) were in the 25-34 years age group, 26 per cent were above the age of 34. (The remaining were in the 18-24 age group.)

Indian Startup Funding Of The Week

Agrahyah Technologies: Mumbai based software company Agrahyah Technologies closed a pre-series A round of $1 Mn in funding from undisclosed investors. The funds will be used to fuel growth and expansion of its products aawaz.com.

Agrahyah Technologies raises pre-series A funding

Agrahyah Technologies which operates Aawaz.com, which claims to be India’s first and largest audio-on-demand service in Hindi has raised $1 Million in a pre-series A round from undisclosed High-net-worth individuals (HNIs).

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Are Marketers Warming Up to Podcasts in India?

If one were to delve deeper into the reasons for this sudden increase in enthusiasm around podcasts, Sreeraman Thiagarajan, Chief Executive Officer (CEO), Agrahyah Technologies that owns and operates Hindi podcast platform, aawaz.com says that there are several.

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Agrahyah Technologies raises $1 million in pre-series A funding

Mumbai-based technology startup Agrahyah Technologies has raised $1 million (about Rs 6.8 crore) in a pre-series A round of funding from undisclosed high-net-worth individual (HNI) investors to fuel its expansion plans.

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Agrahyah Technologies raises $1 mn in pre-series A funding

Agrahyah Technologies, a Mumbai-based software firm, has raised $1 million in a pre-Series A round from undisclosed investors to fuel its growth and expansion plans.

Tech startup Agrahyah Technologies raises $1M in Pre Series A round

Mumbai-based software company Agrahyah Technologies, which has in-house audio and text content creation capabilities, on Wednesday announced it has closed its pre-series A round of $1 million during the first quarter of 2019.

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Tech startup Agrahyah Technologies raises $1M in Pre Series A round

Mumbai-based software company Agrahyah Technologies, which has in-house audio and text content creation capabilities, on Wednesday announced it has closed its pre-series A round of $1 million during the first quarter of 2019.

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WHY BRANDS ARE RAISING THEIR VOICE

Sreeraman Thiagarajan, Co-Founder, Agrahyah Technologies, an agency dedicated to Voice marketing, explains, “Currently, there are two ways of integrating Voice into your strategy. One is by integrating with the Voice assistants to make ordering simpler for consumers.

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भारतीय भाषाओं में पाइए ज्ञान और मनोरंजन

हिन्दी के उपभोगकर्ताओं के लिए एक बेहद उपयोगी एप लॉन्च हुआ है, जिसका नाम है आवाज.कॉम (aawaz .com )। एप निर्माता कंपनी दावा है कि इस प्लेटफॉर्म पर हिन्दी व अन्य भारतीय भाषाओं में उपभोगकर्ताओं को गुणवत्तापूर्ण कन्टेंट पढ़ने और सुनने को मिलेगा, जिसमें करियर, खेल, मनोरंजन जैसे क्षेत्र की जानकारियों से उपयोगकर्ता लगातार अपडेट होते रहेंगे।

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आवाज डॉट कॉम पर मिलेगा शिक्षा, ज्ञान और मनोरंजन का संगम

डिजीटल इंडिया में बढ़ते भारत और भारतीय भाषाओं के प्रभाव के लिए गुरुवार को आवाज डॉट कॉम की लांचिंग हुई। यह वेब और एंड्राएड एप्लिकेशन के रूप में उपलब्ध होगा। यहां शिक्षा, ज्ञान और मनोरंजन समग्र रूप में मौजूद होगा। यहां सुनने के साथ पढ़ने की भी सुविधा होगी।

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Agrahyah Technologies launches India’s first audio-on demand platform

MUMBAI: Agrahyah Technologies has launched aawaz.com, an audio on demand platform with professionally generated content in vernacular languages. With this, people can listen to podcasts, chat shows, interviews and also read articles and features. Aawaz.com is currently available in Hindi, and as both website and Android app.

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Amazon Alexa builds a massive developer ecosystem in India

“Amazon doesn’t wait until the last minute to introduce developers to companies. Amazon is so sales driven. They are evangelising what to build, how to build, why to build. In Amazon, the solutions architect and the sales team are like a couple,” said Sreeraman Thiagarajan, cofounder at Agrahyah Technologies.

Agrahyah Technologies wins Alexa Agency of the Year at Amazon AI Conclave

Agrahyah Technologies, the Mumbai based software technology and content solution provider for the emerging voice platforms like Amazon Alexa, has been awarded as‘Alexa Agency of the Year’ at the Amazon AI conclave held on 13th December 2018 at Bengaluru, India.

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2019: The year of the voice

Some banks in India are already building voice-led chatbots that can help users transfer funds, check balance, and more. Agrahyah Technologies, a voice agency that was launched in 2018, is working on such solutions for its clients in the financial sector. Sreeraman Thiagarajan, Co-founder of Agrahyah Technologies, believes that unlike fads like AR and VR, voice is a “need to have” capability.

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Harnessing ‘voice’ is going to be key for brands in the very near future

Voice pioneer Sreeraman Thiagarajan the CEO of Agrahyah Technologies, uses India as an example of why voice is taking off. He says that as Indians, we hate to type, but love to talk. He considers this one of the core reasons that chatbots didn’t take off in India, while voice has.

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Agrahyah to help brands have a ‘voice’

Agrahyah Technologies, a solution provider for voice-first platforms such as Amazon Alexa and Google Assistant, has launched India’s first ‘voice agency’ to assist brands in customer engagement.

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Agrahyah Technologies Launches ‘Voice Agency’

Agrahyah Technologies, a Mumbai based software and content company, announced ‘Voice agency’, with a vision to provide brands an innovative and inclusive strategy to leverage the power of voice assistants to engage their customers.

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Software and content company Agrahyah Technologies launches India's first ‘voice agency’

Agrahyah Technologies, a Mumbai based software and content company, announced India’s first ‘Voice agency’, with a vision to provide brands an innovative and inclusive strategy to leverage the power of voice assistants to engage their customers.

Alexa, how skilled are you?

Developers are creating voice skills across use cases for Alexa. But the Amazon voice assistant’s success is tethered to the skills it has, and right now, these are inconsistent.

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Meet Agrahyah - The First Voice Agency

The company’s game plan is to be a first-mover in the voice space helping brands become first-movers to gain competitive advantage. Sreeraman Thiagarajan, Co-founder of Agrahyah Technologies, says it is time that “brands should be chalking out a clear voice strategy.”

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Agrahyah rolls out India’s first voice agency

Agrahyah Technologies, a tech and content startup working closely with Amazon Alexa and Google Assistant, has launched India’s first-ever voice agency that will drive ‘voice’ as the next medium for brands to engage with their consumers.

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Amazon Alexa & Google Assistant's next frontier: Understand and speak Indian languages

At Amazon’s Alexa research unit in Bengaluru, a small team of speech recognition scientists are working on solving the local language problem. Substantial progress has been made, and the voice assistant can now understand Hindi, Tamil, Telugu, Kannada, Malayalam and Punjabi phrases.

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What’s causing the exponential rise of voice assistants?

Voice adoption has been unlike any other digital technology we have seen in the past decade. A combination but concentrated efforts are at play. Google Assistant is practically in every Android phone including the 500 rupees feature phone from the house of Jio.

Mumbai-based Agrahyah Technologies is riding the voice and vernacular wave on the internet

Agrahyah is a software firm and a content producer rolled into one. It is building a suite of apps, websites, content platforms, and voice-based products for India’s surging vernacular population. They too want a share of the lucrative ‘500-million-users-by-2020’ pie and make the internet more accessible to the average Indian. Mumbai-based Agrahyah Technologies is one such company.

How to make your home smart with Amazon Alexa?

Amazon’s Echo range of devices are all the rage, from giving you cricket score to weather updates to streaming music on demand, it can do it all. But, did you know you can convert your home into a smart home with the Echo devices and then summon Alexa to help you get things done in the physical world?

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Amazon Alexa & Google Assistant's next frontier: Understand and speak Indian languages

For any Internet company to make any meaningful impact in voice in India, they have no choice but to be available in Indian languages,” said Sreeraman Thiagarajan, co-founder of Mumbai-based Agrahyah Technologies that is building a voice-based content platform for Indian language content.

The secret behind Alexa’s desi connection

Sreeraman Thiagrajan is the co-founder of Agrahyah Technologies, a bootstrapped startup from Mumbai that builds apps, products, and content for non-English speaking Internet users in India.

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Soon your washing machine will follow orders, give ideas

Voice assistants like Alexa, Google Assistant or Siri are being incorporated into a host of services in retail stores, e-commer-ce sites, car showrooms, banking and insurance as well as products like consumer durables th-at work on some instructions,” said Sreeraman Thi-agarajan, co-founder of Agrahyah Technologies, a startup th-at builds and deloys Amazon’s Alexa Skills.

11 Indian Startup News Stories That You Don’t Want To Miss This Week

Mumbai based software company Agrahyah Technologies is driving digital inclusion by introducing Indian Language content across Mobile, Web and Voice platforms. It recently unveiled its digital almanac (panchang) in the Hindi language named ‘India Panchang’

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Agrahyah Technologies to launch new voice-based content platform for Indian languages

Aawaz.com, which is scheduled to be launched in a few weeks, will be a web and app-based platform which will have Hindi content to start with

Four voice assistants’ trends changing the retail sector

While Alexa’s brains plus Amazon’s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game-changing in the retail sector at large, here are top four by Sreeraman Thiagarajan, co-founder of Agrahyah Technologies.

9 things you can learn only when working in a startup

At Agrahyah Technologies, we have organically grown from three to 32 members in our team in a year’s time, and there’s more coming! These are some of the principles we follow and have a conversation about with potential employees

Will a Voice send Bawarchi and Butler running for cover? This Bunny with smart skills has all the answers

Our host Sreeraman Thiagarajan, the Co-founder at Agrahyah Technologies, a startup bullish on Voice based technologies, helps us decode Voice based technologies. The company's co-founder Rushabh Vasa adds to this conversation with interesting tidbits on security and how Voice as an assistance took over.

Amazon Echo Device: Six ways to have an Alexa-powered smart home

If you have an Amazon Echo device and are using it only to listen to songs or cricket scores, you are grossly underutilising its potential. It has much more power to make your life better, faster and smarter.

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Does your business need to be on voice assistants? A guide to understanding Amazon Echo & Google Home

Voice has been the most natural form of human interaction, historically we have domesticated wild animal to understand our voices. And in this decade, we can summon computers and devices to listen and respond to us with just voice.

Four voice assistants’ trends changing the retail sector

While Alexa’s brains plus Amazon’s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game-changing in the retail sector at large, here are top four by Sreeraman Thiagarajan, co-founder of Agrahyah Technologies.

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I Used A Phone Like Most People In The World And It Was Awful

What gives? Rushabh Vasa, cofounder of Agrahyah Technologies, a Mumbai-based startup that creates apps and local-language content for cheap devices, said, “Companies aren't incentivized to care very much about giving users with budget phones a good experience.

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World Music Day: How technology has changed the rhythm of music

Sreeraman Thiagarajan, co-founder of Agrahyah Technologies, says: “Every new technology takes a significantly lower amount of time than its predecessor to garner a critical mass of users, and the adoption of voice by people has been the fastest so far. Brace yourselves, as we enter a voice first world.”

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How will Voice Impact People’s Buying Behaviour?

Sreeraman Thiagarajan, co-founder of Agrahyah Technologies, says: “Every new technology takes a significantly lower amount of time than its predecessor to garner a critical mass of users, and the adoption of voice by people has been the fastest so far. Brace yourselves, as we enter a voice first world.”

Type less, talk more: Tech firms want you to speak to your device

Voice is becoming a key mode of communication for smart devices. Be it smart digital assistants or smart speakers, here’s how voice is the next big thing in tech, and where India stands in the change.

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Google’s AI-powered Voice Assistant is the 24/7 butler you didn't know you need

Like a thoughtful butler who knows when to stay by his master’s ear and when to make himself scarce, Google Assistant is trying to fit into our lives with utmost finesse right from the moment we wake up to winding down at night and everything in between like commute and cooking.

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Google I/O 2018: Sundar Pichai bets big on AI in healthcare, Android P; JOMO, Shush make headlines

Sundar Pichai started off the event on a rather cheesy note! He spoke about fixing bugs in things that matter such as the burger emoji and floating foam on beer mug emoji! And, AI had to be on top of things. Google aims to open AI centres around the world, and utilise machine learning for revolutionising healthcare.

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Why Building for Voice Commerce is Imperative for Brands and Businesses

If you have lived through the dot-com bubble burst in early 2000, then you need no introduction to how the web pulled the carpet under many business empires that were built on brick and mortar.

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Is India ready to embrace voice assistants?

Voice assistants are all the rage, the comparison between Google Assistant and Amazon Alexa won’t end until cows come home. The real issue is how ready are people to adopt Voice, a whole new way of how we interact with machines.

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Amazon intent on making Alexa "as Indian as it gets"

Sreeraman Thiagarajan is the cofounder of Mumbai-based software firm Agrahyah Technologies. His newest obsession is creating voice-based apps for Alexa, the digital assistant powering Amazon’s Echo smart speakers. The first Alexa app he developed was a Bollywood celebrity quiz.

For Amazon, Alexa shines new light on India

Agrahyah Technologies is newest obsession is creating voice-based apps for Alexa, the digital assistant powering Amazon’s Echo smart speakers. The first Alexa app he developed was a Bollywood celebrity quiz.

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'Amazon Alexa is not a visiting American on a short trip to India, it is here to stay'

Sreeraman Thiagarajan is the cofounder of Mumbai-based software firm Agrahyah Technologies. His newest obsession is creating voice-based apps for Alexa, the digital assistant powering Amazon’s Echo smart speakers. The first Alexa app he developed was a Bollywood celebrity quiz.

Audio on demand platform Aawaz.com inks partnership with Indus App Bazaar

“Aawaz.com is aimed to cement the gap, with high quality and genuine Hindi audio content that is created, ground up, by professionals and the availability on Indus App Bazaar will further enhance its visibility and acceptance,” Sreeraman Thiagarajan, co-founder of Agrahyah Technologies said.

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Kazakhtelecom JSC awarded authors of 5 ideas and projects with special prize on international conference WebSummit 2017

Agrahyah Technologies proposed Educational application for smartphones, which allows you to learn any language. The application with elements of gaming and virtualization, the essence of which is that the user performs tasks through games.

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Do your math in an Indian language

Agrahyah Technologies (AT), has made it his mission to make technology accessible to everyone in the country, irrespective of whether they speak English. “The gap between digital Hindi users and digital English web users in India is huge,” he says.

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"Kazakhtelecom" awarded a special prize of the authors of 5 ideas and projects on Web Summit 2017

Agrahyah Technologies proposed Educational application for smartphones, which allows you to learn any language. The application with elements of gaming and virtualization, the essence of which is that the user performs tasks through games.

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Agrahyah’s Calculator App works in 11 Indian languages

Agrahyah Technologies (AT). They are developing AT as software technology startup to build a suite of apps, products, and content ground-up for the millions of Indians who are non-English literates.

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Loud and clear

The voice era is here and the world’s biggest modern day brands including Uber, Dominos, Whirlpool, Johnnie Walker, PayPal, etc, have all leveraged the artificial intelligence (AI) powered voice for enhancing interactivity with consumers.

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Agrahyah was featured in France 24's PEOPLE & PROFIT India Special

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Agrahyah's Co-founder at Google launchpad Indonesia

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Campaign Trail: Work That Works

Keeping with the category, Tata Mutual Fund has launched a fictional audio series on Awaaz.com. I listened to just one of the stories. ‘Dilwali ya Officewali’ offered an interesting lead-in to the brand pitch. And the audio series attempt seems to be a first for the category.